Atul Shah – CEO


Atul Shah is CEO of Hy-Pro International with 20 years of hands on experience in business and licensing.   Atul is a qualified accountant and prior to joining Hy-Pro worked in the city with a number of professional firms including BDO Binder Hamlyn and PKF.  Atul was also a Board member of the East of Anglia Board for a number of years.

Hy-Pro specialise in manufacturing products within the Sports Industry with a particular focus on brands and licensing. Atul’s current role within Hy-Pro is very strategic; focusing on long term objectives to grow Hy-Pro brands domestically and internationally. His previous background in professional accounting has been a strong platform for running the business.

Hy-Pro has evolved into a multi-national company with offices in Hong Kong and China, and with the distribution of the company’s brands and products all over the world. Atul’s main achievement at Hy-Pro has been the success of the company’s own brand Zinc and seeing it progress into a global recognised Brand in the wheeled category.