Marketing

zinc

Zinc is a brand of the Hy-pro group, a global Sporting Goods Company and is one of the fastest growing brands in wheeled sports. According to NPD, Zinc is currently the number 1 brand in the UK based on number of units sold.

We have had huge success with our online campaigns and have built up an impressive social media following and 2015 will see this continue to grow with activities on Facebook, Twitter and Instagram. Connecting with our followers gives us great opportunities to build a community which we can give back to our proud Zinc fans.

Throughout 2014 and 2015 we have gone on tour, working with skateparks to organise events across the country where riders can show off their skills and be recognised for their work. To prove our commitment to getting kids active and learning new skills, we launched our summer camps in 2015 at 3 parks in England, giving our Facebook fans a chance to win 2 days scooting, BMXing and skateboarding.

 

rollers-logo

In 2014 the innovative Rollers brand launched into the pre-school market. With the ethos of getting children active, the focus of Rollers is on improving children’s core motor skills whilst encouraging active play. The innovative design of the ‘R Models’ allows the products to transform as the child grows.

The launch of Rollers in June 2014 was supported by a fantastic TV campaign as well as a brand website, which aims to educate our customers on the benefits of each model. In the past year, Rollers has built a substantial social media following on Facebook and Twitter where we can engage with parents and promote our active message.

 

YourSportsIDlogo

Your Sports ID is an exciting and innovative new website, and Hy-Pro’s first venture into the B to C market.  The unique website offers football fans the opportunity to personalise our current selection of club licensed footballs alongside our own Hy-pro branded balls. This website incorporates the most up to date technology allowing customers the chance to design and view their chosen football using our fantastic 3D personalisation tool.  To enhance the experience for mobile users, we have developed an app which is due to be released imminently.

By leveraging the great working relationships we have with our football clubs, we have managed to secure strong marketing opportunities, including appearing in the Chelsea matchday programme and featuring on the Liverpool FC website.  There are lots of developments planned for the coming months, a competition in Kick! Magazine and the launch of our crest printing service to name but a few.  Your Sports ID is proving to be a great destination website for gift ideas for the football fan and player alike and 2014 looks like it will be a great year for sales growth.

 

shock

Hy-Pro has been the exclusive distributor of Shock Doctor since 1999. Shock Doctor is regarded as the Worlds No 1 mouthguard and provides superior fit and protection over its rivals. Working in conjunction with Shock Doctor we continue to lead the way in mouthguard development and set the benchmark for quality and safety. The Shock Doctor range is now available at all leading sports shops across Great Britain and Ireland. The Shock Doctor range features Mouthguards, Performance Sports Therapy products, Core Supports and Protective Apparel. Therefore by working closely with Shock Doctor we can offer everyone from the enthusiastic amateur to the hard core professional a range of products to help them stay safe and in the game longer.

Hy-Pro launched the UK Shock Doctor website and a Shock Doctor Twitter page. This has enabled us to educate the market place and further engage with our followers as well as offer exclusive competitions and offers.

In 2014 we announced a landmark long term sponsorship deal with Saracens RFC and Shock Doctor became the official mouthguard supplier to Saracens, further cementing Shock Doctor’s position as the worlds No 1 mouthguard and go to choice for sports protection and support.