Hy-Pro venture into new territories!

24th August 2015

Hy-Pro International LtdHy-pro International Ltd are expanding through opening two new offices in the USA and Europe with a particular focus on France to strengthen their global position! Zinc has years of proven success within the UK market and now the 6 year old brand is maturing into new territories.

Stephen Owusu

Stephen Owusu joins Hy-Pro as Managing Director of Zinctex Inc in the USA.

Having previously worked for Tesco Mr Owusu boasts 10 years of experience within the sports & leisure and other commercial categories, managing retail operations through setting and implementing multiple operational strategies.

“I am very excited to join Hy-Pro at this stage in its development and I am looking forward to being part of the company at this exciting new phase of growth,” said Stephen Owusu.

Atul Shah, Hy-pro CEO, added, “Opening the US Offices is big news for us, it’s a game changer for Hy-Pro and Zinc!

“The office will have a focus on establishing Zinc and the Hy-Pro brands in the USA market and I am delighted that Stephen will be heading this office considering his experience and background in FMCG.”

WendyFurther to this, Hy-Pro is also delighted to announce the appointment of Wendy Bridge as international sales manager at Hy-Pro. Ms Bridge is based in France and has joined the team to focus on developing relationships with French and Pan-European distributors for Toys and Sports sectors.

Ms Bridge joins the company with a wealth of experience in sales management gained during her 7 years with Pentland Brands in France, managing multi-national accounts within the Sports industry and having spent recent years in charge of sports buying in the e-commerce industry. This has given her an all-round vision of the European market.

Wendy Bridge commented, “I hadn’t expected such a large range of products when entering the Hy-Pro show room. The mix was massively appealing to me as I immediately saw the potential in the French market and new avenues for the various Hy-Pro brands.

“I am excited to be a part of this dynamic, innovative and creative team.”

“A key focus for us is to expand into international markets and France is a key market for us,” said Mr Shah, “Recruiting Wendy came at a perfect time considering Euro 2016 which will be in France next year.”


For further information email: sales@hy-pro.co.uk