27th August 2014
It’s official! Rollers by Zinc, Hy-Pro’s new innovative pre-school brand will be supported by a fun and engaging TV campaign.
The campaign begins on the 15th September for 2 weeks with a second burst hitting TV screens on 24th November for 4 weeks in the build up to Christmas.
Ride ons within the Rollers range are designed to be a toddler’s first wheeled toy perfect for developing balance and co-ordination. The Rollers R1 cleverly transforms from a trike to a tri-scooter and the R2 converts from a balance bike to an inline scooter.
Both the Rollers R1 and R2 will be featured in the 20 second TV ad and will have a reach of over 2million impacts throughout the 6 weeks; targeting housewives with children on ITV’s Day Break and Channel 5’s Milkshake.
Ying Pickavance, Senior Category & Brand manager at Hy-Pro said “Working on the Rollers TV ad has been fun! Our aim is to build brand awareness with our consumers hopefully resulting in strong Q4 sales we’re all extremely excited to see the results”
The TV ad will be supported by full marketing activities, it’s not too late to join us and be involved within the excitement for 2014.